In this day and digital era, the way things are moving forward from merging of “digitization” to life, fortunately or unfortunately we cannot say where our future and generations are heading towards. In this article we will simply discuss on the benefits and the hind side of using Instagram and how its impacting our lives in every possible way in a positive to the dark sides of life. Oh well I can about 5 to 10 P’s or marketing benefits of Instagram and so on but in the end a digital organisation like us “Intelzaa” also has to take responsibility for the consequences and educate everyone so they know what one is getting into! In Intelzaa we highly believe and practice what we preach. In one way I can guarantee these practices for example writing this article right now is one of them that separate us from others as they say these days everything is organic but if you go down to the end route it is not unfortunately but in Intelzaa no matter how deep you dig you will see the honesty and its real “organic practice”

The purpose of this article is to scrutinise the effects of visual roads on Instagram users’ inclination to engage with image-based content through online behaviours such as liking, sharing, commenting and following. Its purpose to purchase the product portrayed in the visual roads.

A trial design was used to measure the effect of branded Instagram images on a sample of active Instagram users. Two structures of Instagram images:

  • theme’s contemplation: direct vs indirect; product salience
  •  low vs extraordinary) were manipulated and their interactive effect tested on online behaviours.


This article or blog per se compromises pragmatic confirmation that direct scrutiny and high product manipulation positively affect digital visual engagement. Besides, digital visual engagement stimuli intention to buying.

Practical implications:

This realistic study can suggestion communication manager’s important information on the image-based features that are most operative in accumulative digital visual engagement and positively influencing purchase intentions in visual haulages.

Instagram is supposed to be friendly. So why is it making people so miserable?

A growing amount of consumers and mental health specialists, the positivity of Instagram is exactly the problem, with its relentless highlighting on promoting ‘perfect’ standard of living which absolutely absurd to hide from day and age of digitization but through it one is manipulating and getting heat on “wants” or needs per say of the potential user.

Case studies or let’s say recent actions and its consequences in a mixed manner:

The minute a 24-year-old fashion blogger Scarlett Dixon posted an image of herself having breakfast, the internet turned nasty. “The best of days start with a smile and positive thoughts. And pancakes. And strawberries. And bottomless tea,” Dixon wrote on her scarlettlondon Instagram feed, under an image of her looking immaculate on a freshly made bed bordered by heart-shaped helium balloons.

That resentment feels par for the development on Twitter. The social network is an infamous breeding ground of abusive visitors chucking abuse at other abusive strangers, who then all sometimes come together to bully a celebrity off the internet over some minor dwindling, such as being a woman in a James Bond film. Instagram, by distinction, looks like the pleasantest social network comprehendible. It is a visually led communal where the principal process of interaction is double-tapping an image to like it, where posts that go viral tend to do so because of positivity rather than disgrace and where many of the prime accounts are famous dogs and cats. What’s not to like?

Nevertheless, whether or not Dixon’s feed is damaging, there is growing backing for the impression that Instagram is not great for mental health users.

in 2017, the Royal Society for Public Health (RSPH), a self-governing aid that search for to improve people’s wellbeing, accompanied a UK-wide survey of 14- to 24-year-olds, asking them about the giant five social media platforms: Twitter, Facebook, YouTube, Snapchat and Instagram. Users ranked how their use of the daises affected everything from the worth of their sleep to their fear of missing (FOMO) on what others are enjoying.

Instagram came latter, notching particularly badly for its effects on sleep, body image and Fomo (Fear of Missing Out). Only Snapchat came close in its overall cynicism, saved by a more positive effect on real-world associations, while YouTube scored positively on almost every single metric – except its effect on sleep, for which it was the worst of all the raised area.

“On the face of it, Instagram can look very friendly,” says the RSPH’s Niamh McDade. “But that endless scrolling without much interaction doesn’t really lead to much of a positive impact on mental health and wellbeing. You also don’t really have control over what you’re seeing. And you quite often see images that claim to be showing you reality, yet aren’t. That’s especially damaging to young men and women.”

The risk of developing an unhealthy body image is often highlighted, but McDade emphasises that this is just one aspect. “Some people may be looking at feeds full of cars, and it’s giving them anxiety and depression as they can’t afford them.”

 The delinquent with Instagram is that “you, almost absolutely, share content that is meant to reflect positively on yourself,” one of the user says but “On Twitter or Facebook, you understand much more content that is not, ‘Hey, look at my great life.’”


Practically every user adds fuel to the flames. Even as we are being made miserable by the unreal lives that we follow, we share a deceptive form of our own existence. 

One of the users a 25-year male call Adnan quoted “I have been on Instagram since 2013 and in the beginning I enjoyed it,” says “But, as the years passed, it changed from being a friendly environment, where most people posted food pictures, into a competitive social platform where everyone filters out their lives to represent a life that does not exist. Nobody looks good all the time, nobody is always happy. When things get tough, I get really upset when I see other people having the ‘perfect’ life.” In addition, yet, Adnan states, “I am also guilty of trying to show the best side of my life to people.”

Nonetheless Instagram has always been about looking untarnished. Whatever has changed to spark such a backlash? It was one of the largest deviations to the platform since it was bought by Facebook in 2012. Somewhat then presenting users with a cross-section of what the society they were resulting were up to at any given minute. Instagram began crowding feeds with the most remarkable posts from those accounts, often reaching back days or even weeks to pull in particularly captivating at ease or let’s say through tractions by so called “influencers”. In effect, the service began promoting a like a custodian, impracticable description of an already man made impractical feed.

On a good note lets kick finish it off with another realistically sad example with another quote from a parenting blogger call Tanya Stone from “Motherhood The Real Deal”, left calm on Instagram shortly afterwards. “For a long time, Instagram was one of the only places where the interaction felt real,” she says. “Then the algorithm came along and gusted that out of the water. The whole point of these social platforms is that they are supposed to enhance social connectivity – yet, peculiarly, they are based on an algorithm that seems to be working against this very opinion.”


  2. Hern, A. (2019). Instagram is supposed to be friendly. So why is it making people so miserable?. [online] the Guardian. Available at: [Accessed 21 Oct. 2019].